Rooted in Sonoma. Growing together.

Cultivating community across Sonoma County's cannabis landscape.

Explore Sonoma County's cannabis culture — from our farms and dispensaries to the wineries, creameries, oyster houses, olive oil producers, craft breweries, restaurants, and community allies that make this region one of the most celebrated destinations in the world.


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We support cannabis businesses and invite tourism that blends terroir education, scenic exploration, and intimate tasting experiences. By collaborating closely with other craft businesses, we seek to uplift experiences that connect guests to the land, the craft, and Sonoma’s beautiful terroir.


Leadership

Joyce Cenali

Board President

Chief Operating Officer, Sonoma Hills Farm

Co-Founder, Cannabis Media Council

Sonoma County Cannabis Alliance brings together cannabis operators and supporters united by a shared goal: to make cannabis a natural, destigmatized part of Sonoma County's celebrated craft agriculture landscape — welcoming to all and rooted in the same intentionality that defines our region.

Leigh Anne Baker

Board Vice President

Business Planning, Corporate Culture Specialist

Chief Executive Officer, Jane Dispensary

Michelle Smelser

Board Secretary

Compliance and Cultivation Expert

Dustin Gibbens

Board Member

Cultivation and Extraction Expert

Chief Executive Officer and Founder, Family First Farms

Matt Hayashi

Board Treasurer

Industry Trainer in Permitting, Compliance, and OSHA

Chief Executive Officer and Founder, Cannabis Clearwater

Annie Starr Davis

Board Member

Revenue Growth, Strategic Partnerships, Social & Environmental Impact

Chief Executive Officer and Founder, Growing Impact


Grow with us

CANNABIS BUSINESSES & ANCILLARY SUPPORTERS

Are you a cannabis operator in Sonoma County, or do you have a local business that supports legal cannabis and want to be listed as an ally? We need your voice, your presence, and your participation. Membership is currently free for all.  

ALLIES - SONOMA BASED RESTAURANTS, CAFES, HOTELS, BED & BREAKFAST’S, OTHER CRAFT MAKERS, ETC.